Growing Australia’s cultural economy and supporting national cultural excellence.

We grow cool businesses who need commercial skill. And commercial businesses who want to be cooler.

When you combine heavyweight commercial know-how with leading-edge cultural intelligence and the right partners; big, beautiful things happen.

What we do.

  • Cultural economics data & Insights. Social, retail, financial markets, environmental and political data correlation, analysis and insight delivery.

    Explore Coolnomics

  • Cross-sector venture strategies that unlock big ideas between people, places, brands and the public sector.

    Explore SuperStrategy

  • Partnership strategy, access and brokerage with a high-profile partner ecosystem across brands, government and culture makers.

    Explore SuperPartners

  • The creation and scaling of culturally valuable intellectual property including licensing and publishing rights.

    Explore SuperVentures

Arts & Entertainment

Arts & Entertainment

Sports & Wellbeing

Sports & Wellbeing

Books & Education

Books & Education

Innovation & Technology

Innovation & Technology

Business & Leadership

Business & Leadership