We unlock big ideas between people, places, brands and the public sector; connecting the needs of business, government and culture, seamlessly.
Mission
We grow cool businesses who need commercial skill. And commercial businesses who want to be cooler.
Superora® Venture Studio is Australia’s first venture studio focused on unlocking transformative growth at the intersection of culture, business, and public interest.
Operating across high-potential sectors including arts, entertainment, sports, technology, and education, we deliver hands-on research, strategy, partnerships and venture management. Empowering the cultural ecosystem through commercial skill. A rare combination.
Our flagship initiative, Coolnomics® Cultural Intelligence Lab, provides zeitgeist and commercial insights through research reports and live presentations. Coolnomics®, a new economic theory developed by founder Robyn Wilson,offers a framework for understanding how capital intersects with culture to fuel markets, engage consumers, and address pressing social and environmental challenges.
Our work is aimed at strengthening Australia’s global cultural identity and expanding Australia's visitor, hospitality and entertainment economies, creating lasting value for cities and communities.
Team.
Robyn Wilson Chief Executive Officer
20 year track record creating, branding and scaling culture.
Robyn holds an MBA from UTS, along with studies in design and psychology. Her core capabilities lie in commercial strategy, creative direction and cultural research.
