Coolnomics® 101.
A new way of looking at, and talking about, culture and economics .
What is Coolnomics®?
Coolnomics® delves into the ways that cultural, social, and environmental factors interact to shape consumer behaviour and drive economic activity.
It is a system for interpreting the pulse of society—what people desire, how they make decisions, and how external forces influence their actions.
By analysing these patterns, businesses and governments can anticipate needs, foster engagement, and craft initiatives that resonate deeply with people’s lived realities.
The first rule of cool, you don’t talk about cool.
In Coolnomics®, "cool" is defined as a powerful cultural and economic force that goes beyond trends or aesthetics.
It is rooted in cultural relevance, emotional connection, authenticity, and credibility, and it drives economic value through market influence and consumer behaviour. "Cool" also has the potential to contribute to sustainability and social good, reflecting society’s evolving values.
Through this lens, Coolnomics® views "cool" as a dynamic and multifaceted concept that plays a significant role in shaping both markets and societal change.
Who is Coolnomics® for?
This economic exploration is relevant to the leaders of today and tomorrow across our cultural industries.
From public sector and business leaders to students, creators and collaborators in the space.
We work with a global network of trend reporters, culture makers and writers, anthropologists, economists and academics to deliver cross-sector intelligence and insights for people, places, brands and the public sector including:
major brands and industry associations
governments and regional councils
cultural organisations, venues & places
creators, makers and artist managers
