Coolnomics® Thinking.
We explore the dynamic intersection of culture and economics on the blog.
Diving deep into the trends shaping society, from what people are feeling, doing, and buying, to how the political, social, and environmental landscape influences these behaviours.
Coolnomics® Thinking is a community of thinkers and pioneers made-up of business leaders, policymakers and cultural creators, unlocking new opportunities for growth and impact in Australia and beyond.
See also.
What is “cool,” really? Let’s break it down.
True cultural resonance—the essence of what people genuinely find meaningful—can’t be manufactured or imposed. It grows organically, from a place of shared identity and purpose.
Coolnomics® looks much more deeply at this cultural phenomenon.
What is Coolnomics®? Pt 2. Why we need cultural intelligence now more than ever
As we move into an era defined by cultural, environmental, and technological upheavals, Coolnomics® offers a roadmap for navigating the complexities of the modern economy.
What is Coolnomics®? Pt 1. Where culture meets economics
Understanding the power of culture is critical for economic success.
Welcome to Coolnomics®, where we explore how cultural trends and human-centered insights can redefine economic strategy for the 21st century.